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My Portraits and Branding Photography Process

Sep 5

My Portraits and Branding photography packages are my bread & butter, and what make me the most excited to do what I do! I love meeting women entrepreneurs all over the city and helping them update their branding photography. Everyone deserves to have beautiful, modern, fresh portraits of themselves and the creative work that they do!

I thought it would be helpful to show you my Portraits and Branding photography process! I’m going to take you behind the scenes of my shoot with my friend Julie of For Heaven Bakes. Julie is an incredible 3D cake artist. She’s made everything from a Hocus Pocus spellbook, a pirate ship being overtaken by an octopus, and a Game of Thrones cake. Needless to say, she is an incredible artist and business woman!

Woman sitting on a railing against a pink wall in Charleston, South Carolina

Earlier this summer, Julie booked my Portraits & Branding Game Changer package to completely overhaul her branding photography. She knew she needed to up her photography game for a more professional and high-end look. The Game Changer includes a four-hour shoot and 50 edited images- plenty of time and photos for Julie to overhaul her brand! 

1. Planning & Inspiration

Every shoot starts out with a Shoot Questionnaire to help us plan your shoot and get inspired! You’ll tell me all about the goals for your business, your brand colors and vibe, and your vision for the shoot. If you like to gather inspiration on Pinterest, even better! As we get inspired, I create a shot list and mood board customized for your shoot! These are great references for us on shoot day!

Pinterest mood board for a personal branding photoshoot

Julie sent me the perfect inspiration board! She scoured the internet for images she felt spoke to her brand and her vision for the photos. I got a sense immediately for the overall mood and feeling she wanted to evoke, as well as her ideal color scheme. Here are a few screenshots of her Pinterest board, and the mood board and shot list I created for her!

Mood board for a personal branding photoshoot
Shot list made in Canva for a personal branding photoshoot

In-Person Consultations

I now offer In-Person Consultations as an add-on to your shoot to help us prepare and plan! During our consultation, we’ll meet at the time & place we want to shoot to talk lighting, potential shots, and wardrobe. We’ll go over your answers to the Shoot Questionnaire and I’ll answer any questions. It’s a must-do so you feel at ease and fully prepared for shoot day! Julie opted for this add-on, and we were able to see the best time for lighting in her kitchen, discuss her wardrobe options, and nail down our shot list.

2. The Shoot!

As we spend some time getting inspired and making a plan for the shoot, I will also send along some info to prepare you for shoot day! I’ll be sharing some essential blog posts on how to plan your shoot, how to pose, and the entire process. I know getting your photo taken can be totally terrifying, but I promise you’ll show up on shoot day ready to rock! 

Julie wanted to do head shots downtown Charleston, but also wanted to show off her newly renovated kitchen where she creates her amazing cakes! We split her 4-hour shoot into two parts: first we started downtown in the morning, and headed to her house to shoot in the kitchen. Julie had a camera-ready cakes and props ready to go. She even set up a little party scene to show off her pineapple cake!

3. Image Delivery!

After we shoot, you’ll receive a gallery of proof images. What are proofs, you ask? Proofs are lightly edited images (you’ll see nearly all of them besides the ones where your eyes are closed!). From these proofs, you’ll choose your favorite images for me to edit according to the number of edited images that comes with your package. If you need help choosing, I now offer In-Person Image Selection to help you choose the best photos for your website, social media, and marketing materials! 

From there, I creatively edit each of your favorite images with some light retouching and adjustments to color and contrast (click here to see my editing process!). Each image is carefully crafted, so this process takes about 2-3 weeks. Your images will live in a gorgeous online gallery that you can download and share from at any time!

4. Using Her Photos

Julie has been loving her photos! The portfolio aspect of her artistry is so important, so she has uploaded a few of the cake photos to the Gallery page of her website. She also included several of her head shots on her About and Contact pages! Instagram is one of Julie’s most important marketing tools, so she is constantly posting photos from her shoot to keep her feed fresh and professional. 

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copyright abby murphy photo 2018

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