Plan Your Brand Photoshoot with Confidence
You’re ready to take your brand to the next level with professional photos, but where do you even start? What shots do you need? What should you wear? How do you make sure you don’t waste money on photos that don’t actually work for your business?
The good news? You don’t have to figure it out alone.
brand photoshoot ideas coming right up
Show me how
Brand Shoot Essentials
And when it’s all said and done? You walk away with a cohesive set of images that fit your website, social media, and marketing perfectly so you can finally stop scrambling for the right photos and start showing up like the pro you are.
THE RESOURCE THAT SOLVES IT ALL
Sound like a plan?
Brand Shoot Overwhelm is Real. You’re in the Right Place.
can you relate?
01
You keep putting off booking a brand shoot because you don’t feel “ready." You have no idea what to wear, where to shoot, and you want to lose 10 lbs first.
02
You’ve DIY’d your photos (or even booked a shoot before), but the images didn’t quite capture your brand the way you envisioned. Now you’re hesitant to invest your time and money again.
03
You’re drowning in decisions (shot ideas! outfits! locations! props! poses!) and second-guessing everything.
04
You wish you could show up to your shoot feeling confident and prepared, knowing exactly what to do, without spending hours piecing together a shot list or hoping your photographer just gets it.
"Thanks to your fantastic process and resources, Abby - I feel prepared!"
- Amy, letterpress artist
I Know the Struggle. And I Created the Solution.
I created Brand Shoot Essentials because I know firsthand how overwhelming brand shoots can be. There are endless decisions- what to wear, how to pose, and how to make sure your photos actually work for your business.
After nearly a decade as a brand photographer, I've seen a pattern: the more my clients and I planned ahead, the better their results. They felt more confident, less stressed, and actually loved their photos.
It's not just you...
with the right prep, you can get the photos your business needs without the second-guessing.
introducing...
Stop stressing over the details and let me show you how to plan and pull off a brand photoshoot that truly represents your brand.
Brand Shoot Essentials
Here's What You'll Learn
let's break it down
STEP ONE
Assemble Your Team
A brand photoshoot isn’t a solo act (unless you love the stress of juggling everything yourself- spoiler: you don’t). This step helps you find and hire the right people, from a photographer, hair and makeup artist, wardrobe stylist, or videographer, so you can get the photos of your dreams.
✅ Know exactly who to hire (and who you don’t need) based on your goals and budget.
✅ Understand typical costs so you can plan wisely.
✅ Find the best photographer for you with 4 smart ways to choose a photographer and 12 must-ask questions to make sure they’re the right fit.
✅ Confidently reach out with a done-for-you inquiry email template to book the right pros.
✅ Get creative with who’s in your photos, whether it’s your own team, real customers, or friends posing as clients.
At the end of this step, you’ll…
STEP two
Create Your Strategy
A brand photoshoot without a plan is like throwing spaghetti at the wall: messy, chaotic, and hoping something sticks. No thank you! This step is all about getting intentional so that every image supports your business and marketing goals.
✅ Set clear, strategic goals for your shoot so every photo has a purpose.
✅ Take inventory of your marketing platforms (website, social, email, ads, etc.) to make sure you get all the images you need for every touchpoint with your audience.
✅ Map out a shot list like a pro with step-by-step instructions, 50+ shot ideas, and a real example shot list to guide you.
✅ Create a mood board that goes beyond basic Pinterest inspo using colors, inspiring spaces, art, phrases, poses, and wardrobe inspo that feel like your brand.
✅ Stay on brand with the Canva Brand Guidelines Template, so your photos fit seamlessly into your marketing.
At the end of this step, you’ll…
step three
Style Your Shoot
You’ve got your team and strategy in place. Now it’s time to bring the vision to life with the right photoshoot aesthetic, locations, wardrobe, props, and color scheme. This step is all about curating a cohesive look that feels effortlessly you and your brand (without the stress of overthinking every outfit and backdrop).
✅ Choose a perfect location (or two!) that scream your brand’s vibe with the Locations Guide
✅ Pick your photoshoot outfits with confidence using the Wardrobe Guide, which includes answers to style FAQs, 8 photoshoot outfit formulas, and real client examples of how to mix and match for variety.
✅ Incorporate your brand colors seamlessly with the Color Schemes Guide, so your photos feel like your brand personified.
✅ Pick the perfect props with the 100+ Prop Ideas Guide, categorized by theme and industry, so your images have personality and storytelling elements.
At the end of this step, you’ll…
STEP four
Perfect Your Plan
You’ve mapped out your vision. Now let’s make sure your shoot day goes off without a hitch. This step is all about finalizing the details and setting yourself up for a smooth, stress-free experience (so you can actually enjoy your shoot instead of worrying about every detail).
✅ Stay 100% organized with the Shoot Organizer, a fill-in-the-blank planning tool that helps you map out every detail, from the shoot date and times, team contact info, shot list, props, outfits, beauty notes, color scheme, inspo links, and more, so nothing gets overlooked.
✅ Feel natural and confident in front of the camera with the Posing Guide, featuring 30+ flattering pose ideas and examples to help you look (and feel) your best.
✅ Build a shoot day essentials kit, packed with little lifesavers so you’re ready for anything.
✅ Set the mood with my Spotify Camera Confidence playlist, or build your own perfect vibe-setting playlist to bring the right energy to your shoot.
At the end of this step, you’ll…
step five
Maximize Your Photos
Your shoot went amazing, and now you’ve got a gallery full of strategic, on-brand photos. Now what!? The final step is all about making sure your images work for you, strategically using them so they attract the right clients and help you reach your marketing goals.
✅ Have a clear plan for strategically using your photos across your website, social media, email newsletters, and marketing materials, so they’re working for you 24/7.
✅ Get fresh ideas with 25 creative ways to use your photos in social media posts, email newsletters, custom brand assets, with products, and even in your brick-and-mortar store. These ideas will help you stay inspired and consistent with your content.
✅ Organize and back up your photos for easy access and publishing with social media scheduling tools and Canva, so you can easily get your content out into the world.
At the end of this step, you’ll…
instant access
As soon as you join, you’re IN! Log into your dashboard, get instant access to everything, and start planning on your own time.
Follow a roadmap of 5 super simple, actionable steps. It’s so easy to follow, you could knock it all out in a single day! (But don’t worry, you can take it one step at a time, too.)
5 simple steps
workbook & checklist
You’ll get a concise, no-fluff workbook filled with quick exercises and brainstorming space. Plus, you’ll get a handy checklist for each step to keep you organized and on track.
Here's How It Works
"I felt fully prepared for our brand photoshoot thanks to Abby's system. The entire process from start to finish felt so easy!"
-Evan, interior designer
So, What Are You Waiting For?
let's do this thing!
YOUR
SHOOT PLAN GUARANTEE
I know planning a brand shoot can feel overwhelming, which is exactly why I created this course. If you complete the course, follow the steps, and still feel stuck, email me within 30 days of purchase, and I’ll personally review your plan and give you tailored feedback to help you move forward.
Because this is a digital product, all sales are final. But I want you to get real results, and I’m here to make sure you do. Have questions before buying? Just ask- I’m here to help!