You know your business needs a visually stunning online presence and a consistent marketing strategy. But after trying to make it happen (with the best of intentions) and not quite following through, you can’t imagine how you’ll ever become the marketing queen you need to be.
You just want someone to tell you what works so that you can truly transform your brand (and save your sanity). That’s where I come in.
Wish marketing your business were easier?
I created this course because you need an effective visual brand and a marketing strategy, like, yesterday. One that is effortless to execute, meaningful to your potential clients, and helps you smash your biggest goals. I believe that a powerful visual brand is essential to growing your business and making more coin.
It’s totally possible to distill your genius into an effective visual brand, and I’m going to teach you how.
THE COURSE THAT SOLVES IT ALL
YOU'RE NOT ALONE.
Coming up with creative ideas for new photos and content is exhausting. Since when did entrepreneurship mean you had to be a social media strategist, too!?
You don’t have the time or energy to dust off that old DSLR. You want to hire someone to take photography off your plate, but you want to ensure they deeply understand and respect your brand and vision.
You want your business to stand out from the competition (who doesn't!?). But beyond what you offer, you’re not quite sure how to express your magic to potential customers.
Showing up as the face of your business on social media feels mortifying. Getting dressed up and putting yourself on camera sounds like the last thing you want to do right now.
You feel totally overwhelmed when it comes to creating your visual brand, the right way.
How do I know? I’ve worked with hundreds of women entrepreneurs to transform their visual brands. I’ve developed the systems and tools to skyrocket my clients to success, and now I’m teaching you my methods.
It’s possible to create a streamlined, effective visual brand that does the heavy lifting for you. Once you put in the work once, you’ll always know what content to create, how your content should look and feel, and what will resonate with your ideal customers.
The complete guide to creating wildly effective brand photos that attract and convert your ideal customers, supercharge your sales, and make marketing easy.
Creating brand photos to market your business does NOT have to be the energy, time, and confidence-sucking task you think it is. In fact, you can become your brand’s own creative director (no matter what stage of business you’re in) with a few simple tools.
In the first module, you’ll learn how to let go of the insecurities, doubts, and fears you have around showing up as the face of your business and telling your story. Translation: you’ll learn how to become confident on camera and in your communication with your audience (and who doesn’t want that?).
Next, I’ll teach you my special formula for figuring out exactly what photos you need to market your products and services. We’re talking what images will work best on your website, most-used platforms, marketing materials, and more.
And finally, unlock and reignite your creativity with a mood boarding exercise to make your dream brand a reality.
Now that you know exactly what visual content you need to create, it’s time to put a plan into place. You’ll learn how to not only create a beautiful brand, but a strategic one…. because pretty branding only goes so far.
In this module, I’ll teach you how to seamlessly incorporate every element of your business into your brand photos (think: your goals, brand voice, ideal customers’ desires, and more). You’ll learn how to translate what you do into story-telling images that engage and convert your audience.
I’ll also equip you with my go-to tips for hiring the best team members to execute your shoot. You’ll avoid the overwhelm of doing this all by yourself, not to mention the moment you receive your brand photos back and…. you hate them.
Finally, you’ll learn how to style your brand photos so that they are always on-brand, versatile, dependable, and most importantly, resonate with your audience.
By the end, you will have a plan in place for executing your first results-driven brand photoshoot, as well as the tools to create impactful visual content as your business grows. Never waste your time or money on creating visual content for your brand ever again.
If you’ve ever felt drained by the constant creation cycle (you’re among friends here!), this one’s for you. In Module 3, you’ll put your vision and plan into action and create visuals that work for you around the clock.
First, I’ll teach you my step-by-step process for preparing for a brand shoot without the stress and panic. You’ll know exactly what to expect, and kick those “will I look totally awkward??” worries to the curb.
Then, you’ll design and implement a marketing plan that will supercharge your success. Learn creative ways to use your new brand photos and how to tie them into your overall marketing strategy.
By the end of Module 3, you will understand how to create fresh, consistent content for your brand with your A-Team and on your own. You’ll get my behind-the-scenes tips for how to take better photos, and a strategy for mapping out exactly what to post about on what platforms.
In every module, you’ll get bonus lessons and tools to fast track your success. I told you it was a toolkit!
Fill-in-the-blank brand guide to help you make decisions and ensure everything is cohesive along the way.
Image checklist to make sure you have every piece of content you need to sell your offers and reach your goals and don’t miss a thing.
Super fun mood-boarding exercise that will help you bring your vision to life and reignite your creativity.
Guidance for determining the brand stories that will resonate most with your customers, and a worksheet to translate your stories into shot ideas.
List of potential team members and tips on how to choose the ones YOU need to hire based on your values and budget. PLUS: a research tracker to help you keep track of who’s who.
100+ prop ideas list PDF to help you style your shoot to perfection.
Posing guide with 25+ flattering poses (my MOST-REQUESTED resource!).
Shoot budget planner to help you forecast and plan your expenses.
Upbeat, Lizzo-filled Spotify playlist to play on shoot day and to get you PUMPED UP and feeling incredible in front of the camera.
Shoot preparation checklist so you don’t forget anything and show up feeling ready to rock your shoot.
Canva shoot planner template: the mothership of shoot planning and your home base. Use this again and again for future shoots! (This exact doc is what I use to plan every client shoot).
Fillable marketing strategy templates to help you use your shiny new photos and get results.
Bonus tips on how to take better photos when you want to create content yourself.
Learn my top 3 strategies to build a visual brand that generates sales for you and makes marketing easy!
But I wasn’t always just a brand photographer. I shot weddings, couples, families, and corporate events, too. Unsurprisingly, I burnt out trying to be the photographer for everyone. Then, I asked myself who I really wanted to
serve and the answer was easy: women entrepreneurs who were blazing their own paths.
So, I decided to double down on my love (nay, obsession?)
of organizing and strategizing, and combine them with my strengths behind the camera.
I developed the tools, strategies, and processes for getting my clients unique and impactful brand photography. Brand photography that expresses the core mission and vibe of their businesses, attracts the right clients, and simplifies their marketing efforts.
By creating not just a beautiful brand, but a strategic one, you will market and sell with ease, skillfully reach your ideal customers, and become the confident, creative entrepreneur you are meant to be.
SO WHAT ARE YOU WAITING FOR?
As a fellow entrepreneur, I understand more than anyone that every dollar invested in your business is an important one. I invite you to consider, “what’s holding me back from doing this program?” and email me your thoughts. I’d love to help you make the best decision for you.