4 Free Email Templates to Help You Land Brand Photography Clients

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    I'm a brand photographer and strawberry lover living in  Charleston, South Carolina ☀️🍓 I help brand photographers streamline & scale their businesses.

    I'm Abby

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    Why I Love the Sony a7R III

    The Sony a7R III is my third Sony mirrorless camera, and I am loving this system more and more. My first DSLR was a Nikon, but the new mirrorless cameras caught my attention. In a DSLR, light passes through the lens and hits a mirror, which allows you to see exactly what you are shooting. This mirror flips up when you press your shutter button. In a mirrorless camera, light passes through the lens directly onto the sensor and gives you a preview image.  Without the mirror taking up space, mirrorless cameras are super compact. The electronic preview in mirrorless cameras never bothered me. When Sony announced the first full frame mirrorless camera, I preordered immediately. I bought that camera, the a7R, in 2013 and have loved it dearly ever since.

    As I’ve built my business, owning a second camera became essential. It makes changing lenses a heck of a lot easier and gives you a backup in case your main camera were to fail. As soon as the a7R III was announced, I preordered. In just two generations, there are so many features and upgrades that are blowing my mind, and I want to share them with you all! If  we shoot together any time soon, you shall be graced by its presence! Keeping scrolling to read my favorite features of the Sony a7R III and a few photos I’ve taken on it so far.

    Sony a7R III Layflat

    The 6 Best Features of the a7R III

    1. Fast Focusing

    The autofocusing on this camera has improved far beyond my a7R. I focus my subjects using spot focusing. As soon as I press the shutter halfway down, the lens locks into the spot I’ve chosen. I find it to be much more accurate. There is also a new Eye Auto Focus feature that I love. The camera locks onto your subject’s eye automatically, even if the subject is moving or looking away. Yes!! Eyes are the most important place you can focus, so this feature is genius.

    Sony a7R III

    Blogger Jillian Attaway of Rhyme and Reason

    2. 10fps Continuous Shooting

    This camera shoots incredibly fast! I love incorporating movement into my shots so this feature is highly useful. My a7R shoots 4 frames a second, and the a7R III shoots 10 frames a second. There are four continuous shooting options, from low to high+. I’ve taken to shooting on low most of the time to prevent missing an expression or gesture. If I’m shooting motion, I’ll bump it up to medium or high. My shooting has already improved because of the faster continuous shooting options.

    Sony a7R III

    Blogger Jillian Attaway of Rhyme and Reason

    3. 42 Megapixel Sensor

    The files from this camera are HUGE (36-38 MB on average). But the larger and improved sensor makes the larger files so worth it. There is so much detail in every photograph, and everything is so sharp. The files from my a7R are sharp, but this camera is on another level!

    Sony a7R III

    4. Touch Screen

    My camera finally has a touch screen! I can set the focus point on my subject with one tap. A touch screen also makes previewing a shot way easier. I can check if everyone’s eyes are open or everything is in focus. It also makes navigating the menu a breeze.

    Sony a7R III Touch Screen

    5. Low Light Performance

    The ISO goes up to 120,000 on this camera. What!? You still probably don’t want to be shooting on an ISO this high, but it’s nice to have the option! The lower ISO settings are far improved, allowing me to shoot in low light with less grain and color noise. I love shooting near sunset, and when it gets darker this high ISO comes in handy.

    6. 4K Video

    I have’t experimented much with video in general, but I have done a few tests. Because I didn’t use video on my a7R, I don’t have much to compare the video quality to, but what I shot looked great and made me want to shoot more video! I’ll keep you posted!

    Bonus: Camera Strap!

    A lot of people ask me where I got my leather camera strap. You can find the company here on Etsy! The strap in the photos above is technically for my a7R, but I plan on buying a new a7R III case as soon as it’s released!

    I’m looking forward to using this camera on more shoots like these!

    1. The Perfect Charleston Staycation
    2. Branding Photos with Interior Designer Jill Howard
    3. Fashion Blogger Shoot

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    Through my brand photography services and online education offerings, I aim to share your superpower with the people who need it most (with a dash of strategy and structure!).