I help business owners plan and pull off their brand shoots with confidence and strategy.
If you’ve been endlessly Googling “brand photoshoot ideas” and pinning inspiration but still feel stuck, you’ve landed in the right place! It’s easy to get lost in endless inspiration without knowing exactly what your business really needs. Here’s the thing: the best brand photos aren’t just pretty shots with glowy natural lighting and a perfectly styled space (though those are nice to have!). At the core, the most effective brand photos tell your brand story, support your marketing goals, and reflect your brand- all at once! And it’s easier than you might think.
Creating a shot list that does all of this takes more than just pinning a perfectly curated Pinterest board. That’s why I wrote this post and created a free list of 18 Brand Photoshoot Ideas for you! Not only do they include creative ideas you may not have thought of, but they also give you a framework for building a strategic shot list. Let’s ditch the generic shot ideas and plan a shot list that truly represents your business! Ready? Keep reading!
How to Choose the Right Brand Photoshoot Ideas for Your Business
It’s easy to fall into the trap of collecting pretty pictures on Pinterest, but to avoid generic shots that don’t serve your business, you need to dig deeper. That’s where these 3 key elements come in: telling your brand story, supporting your marketing goals, and reflecting your brand.
As you go through the 18 Brand Photoshoot Ideas list or the inspiration you’ve already gathered, think about each shot idea through the lens of these principles. This will help you move beyond inspiration and create a shot list that’s unique, purposeful, and perfectly aligned with your business.
The best shot ideas will:
01. Tell Your Brand Story
Your audience wants to know more than just what you sell. They want to know who you are and what makes your brand unique, whether that’s through behind-the-scenes moments, images of your creative process, or lifestyle shots that show off your personality. Think about what makes your brand stand out, and make sure your photos clearly communicate that.
But, I know pinpointing what makes you unique can be tricky when you’re so in it. To make it easier, take a look at these common differentiators I see in the personal brands I work with:
- Your personality. The unique way you approach your work and interact with clients
- Your process. Something distinct about how you create your product or deliver your service
- Your values. What you stand for and how that attracts like-minded customers
- Your origin story. How your journey influences the way you run your business today
02. Support Your Marketing Goals
Before your shoot, take a step back and consider how and where you’ll use your photos. Do you need wide website banner images? Headshots for press features? Product shots for social media? Your shot list should be built around your marketing needs, with every image having a specific purpose. Planning ahead will help you capture the right content, maximizing the impact of your brand photos and avoiding gaps in your visuals.
03. Reflect Your Brand
Want your brand photos to feel like an extension of your brand? It all comes down to styling. Everything from your color palette and wardrobe to your props and locations affects how cohesive and recognizable your photos will be.
Think about the mood and vibe you want to convey. Should your images feel warm and inviting, sleek and modern, or bold and energetic? As you make decisions about these elements of your brand shoot, ask yourself, does this feel like my brand? When someone sees your photos, they should instantly understand the vibe of your brand.
By focusing on the right types of shots- ones that tell your story, support your marketing goals, and reflect your brand- you’ll get photos that work for you long after your shoot is over.
Download the Free 18 Brand Photoshoot Ideas Checklist!
Ready to turn your inspiration into action? Download your 18 Brand Photoshoot Ideas list and get started with a list of shots that will tell your story, support your goals, and reflect your brand- all markers of highly effective brand photos!
Download your free ideas list now and start planning your perfect shoot!
P.S. This free guide is just a sneak peek of the full shot list guide inside Brand Shoot Essentials, my simple 5-step system for planning your brand shoot. Want more info? Head here!
+ SHOW comments
Add a comment